Distortion
Devil’s Sister Whiskey
The goal was to launch a new line of whiskeys that appeal to a younger audience with its subtly sweet and irresistibly smooth profiles. Crafting a unique brand voice and striking visual identity through vibrant colors and intense ambiance, we transformed Devil's Sister into an enticing experience that invites you to indulge in temptation and venture into a night less ordinary.
![Devil’s Sister Mark](https://distortiondesign.com/wp-content/uploads/2023/10/devils-sister-logomark.png)
![Devil’s Sister Logo](https://distortiondesign.com/wp-content/uploads/2023/10/devils-sister-logo-480px.png)
Packaging + Retail
It’s not just about the liquid within the bottle; Devil's Sister Whiskey is an experience for all the senses. To stand out from the crowd, Devil’s Sister adopted a distinct appearance, a unique voice, and an unmatched ambiance that invites you to give in to temptation.
![Devil’s Sister Kentucky Whiskey](https://distortiondesign.com/wp-content/uploads/2023/10/Devils-Sister-Whiskey-Bottle-Mockup.jpg)
![Devil’s Sister Straight Bourbon Whiskey](https://distortiondesign.com/wp-content/uploads/2023/10/Devils-Sister-Bourbon-Bottle-Box-Mockup.jpg)
![Devil’s Sister Peach Whiskey](https://distortiondesign.com/wp-content/uploads/2023/10/Devils-Sister-Whiskey-Peach-Bottle-Mockup.jpg)
![Devil’s Sister Green Apple Whiskey](https://distortiondesign.com/wp-content/uploads/2023/12/Devils-Sister-Whiskey-Green-Apple-Bottle-Mockup3.jpg)
![Image](https://distortiondesign.com/wp-content/uploads/2023/10/flame-bkg.jpg)
![Devil’s Sister Whiskey](https://distortiondesign.com/wp-content/uploads/2023/10/devils-sister-four-bottles.png)
![Devil’s Sister Kentucky Whiskey](https://distortiondesign.com/wp-content/uploads/2023/10/Devils-Sister-Whiskey-Bottle-Case-Mockup.jpg)
![Devil’s Sister Peach Whiskey](https://distortiondesign.com/wp-content/uploads/2023/10/Devils-Sister-Whiskey-Peach-Bottle-Case-Mockup.jpg)
![Devil’s Sister Green Apple Whiskey](https://distortiondesign.com/wp-content/uploads/2023/10/Devils-Sister-Whiskey-Green-Apple-Bottle-Case-Mockup.jpg)
![Image](https://distortiondesign.com/wp-content/uploads/2023/10/flame-bkg.jpg)
Print + Advertising
To bring the sinfully sweet message of Devil's Sister to distributors, retailers, and the masses, we crafted lookbooks, posters, and shelf talkers.
![Devil’s Sister Look Book](https://distortiondesign.com/wp-content/uploads/2023/11/devile-sister-print.png)
![Devil’s Sister Look Book](https://distortiondesign.com/wp-content/uploads/2023/11/devils-sister-shelf-talkers.png)
![Devil’s Sister Look Book](https://distortiondesign.com/wp-content/uploads/2023/11/devils-sister-instore.png)
Website Development
From subtly sweet to irresistibly smooth, the Devil's Sister website makes it easy to find your perfect match.
View Website
![Devil’s Sister Website](https://distortiondesign.com/wp-content/uploads/2023/11/devils-sister-website.png)
![Devil’s Sister Car](https://distortiondesign.com/wp-content/uploads/2023/11/devils-sister-car.jpg)
![Image](https://distortiondesign.com/wp-content/uploads/2023/10/flame-bkg.jpg)
Digital + Social Media
With a unique brand voice and visually striking imagery, our digital campaign immerses viewers in an enticing experience, inviting them to embrace temptation and embark on a night less ordinary with Devil’s Sister Whiskey.
MORE WORK
![Image](https://distortiondesign.com/wp-content/uploads/2024/03/d.png)